A western shoe salesman went to Africa to scout the market. He wired his manufacturer, `I want to come home. Nobody wears shoes in this part of Africa.'

They brought him home and sent another salesman. The new salesman hurriedly wired an order, `Everybody here needs shoes!" Seeing everyone bear-footed in that area of Africa may have discouraged the first salesman.

He must have thought, "Geeesh, nobody uses shoes here, not even a hand-made footwear. How in the world can I sell shoes here when they don't see the benefit of it? I better go home."

He missed the opportunity to make it big. He could not see. On the other hand, the second salesman thought, "If I can only convince them to wear shoes. If I can show them the benefit. I can almost imagine whole villages buying my shoes. Wow! Aside from helping them enjoy the benefit of wearing shoes, I am going to make a great profit! I can get married and start a family and I can buy that dream house…"